He then moved all its products, which had been designed for use in personal computers, to Android-based mobile phones (which account for nearly 70% of all the world’s smart phones), and is pushing forward in its development of mobile internet apps, including online gaming, a patented office software suite and cloud-based services. “If the year 2012 was marked by the transformation of Kingsoft into an internet company, then the year 2013 would be the first year when we started to transform our core businesses into mobile businesses,” Lei said on March 19 in announcing Kingsoft’s annual financial results. Hong-Jiang Zhang (张宏江), CEO of Kingsoft and formerly chief technology officer for Microsoft’s research and development in Asia Pacific, says Kingsoft’s transformation has progressed at lightning speed. Only a year after it switched to the free-for-all model, it made more revenue than in the old days, he says. “Three years ago, we were still a traditional PC-based software vendor,” says Zhang.
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